Clients’ Believability Scale (C.B.S.)

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One of the most powerful statements that Chinese philosopher Confucius ever made as it relates to YOUR presentations was the following:

“I hear, and I forget; I see, and I remember; I do, and I understand.”

As you can see in the graphic below, the C.B.S is displayed as a stoplight, with red, yellow, and green sections. This color-coordination represents the tactics you are using and lets you quickly identify progress and professionalism—or lack thereof.

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  1. Understand the psychology behind the CBS. Green means you are at the HIGHEST level of believability. Red means STOP that activity!
  2. Implement the C.B.S. tactics in all presentations, all face-to-face encounters, over the phone, in webinars, over video, Skype, etc.
  3. Print out this high-resolution graphic and place it in a visible place in your office.
  4. The high-resolution version can be loaded on Facebook as a photo.
  5. Sales managers—forward to your sales teams.
  6. Forward this page to all salespeople you know–they will gain an advance in their sales!
  7. Remember for latest version.

Congratulations on taking the next step to furthering your income!

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Sales & Business Coach Chuck Bauer

One of North America’s most noted sales & business consultants, Chuck’s expertise spans over thirty years of sales training and business development consulting. Companies and businesses from a variety of industries benefit from his business and management consulting, individual sales training, and sales tune ups drawn from over 10,000+ LIVE sales training experiences.

He has personally coached on 1000s of transactional/non-transactional sales processes all the way up to multi-million dollar international sales deals. To date, Chuck has helped well over 50 C-Level executives, hundreds of business owners, and thousands of individual salespeople work smarter, make more money, so they can take more quality time off!

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