I SEE and I Understand – I HEAR and I forget

Using visual sales tools to forward your precision-based communication.

1. 3^rd Party – More Persuasiveness – Utilize the Believability Scale
2. Brian Tracy says “97% of Americans are motivated by visual effects first.”

Rules of Engagement

1. It is a fact that people remember:
   • 10% of what they read
   • 20% of what they hear
   • 30% of what they see
   • 50% of what they see and hear
2. The impact of a message has been attributed to the following:
   • 55% of the impact of a message stems from a person’s body language
   • 38% of the impact of a message stems from the person’s voice quality
   • 7% of the impact of a message comes from the person’s words

   “If your lips are moving, you had better be pointing or clicking!”
   —Chuck Bauer

3. Send out sales tools in advance:
   • Promotional Flyers
   • Press Releases
   • Outlines
   • Fast Facts Profiles
   • Main Point Cards
   • Personal Business Websites
   • Tri-Fold Brochures
   • Media Kits
   • Webinars
   • Live Video Broadcasting
   • Video E-mails

Increase your sales efficiencies by utilizing visual aids in all aspects of your sales presentations and sales communication.