Using visual sales tools to forward your precision-based communication.
- 3rd Party – More Persuasiveness – Utilize the Believability Scale
- Brian Tracy says “97% of Americans are motivated by visual effects first.”
Rules of Engagement
- It is a fact that people remember:
- 10% of what they read
- 20% of what they hear
- 30% of what they see
- 50% of what they see and hear
- The impact of a message has been attributed to the following:
- 55% of the impact of a message stems from a person’s body language
- 38% of the impact of a message stems from the person’s voice quality
- 7% of the impact of a message comes from the person’s words
“If your lips are moving, you had better be pointing or clicking!”
—Chuck Bauer - Send out sales tools in advance:
- Promotional Flyers
- Press Releases
- Outlines
- Fast Facts Profiles
- Main Point Cards
- Personal Business Websites
- Tri-Fold Brochures
- Media Kits
- Webinars
- Live Video Broadcasting
- Video E-mails