When Should I Make That First Sales Phone Call?
| |

When Should I Make That First Sales Phone Call?

Today’s question is from a sales manager, who writes “When should my salesperson start calling for an appointment? After the first two mail pieces? How often should she call? Do you have a rule of thumb on this?” Make That First Sales Phone Call NOW! In sales, we work in imperfect worlds. We can’t always…

The Importance Of The 1st Monday In October
| |

The Importance Of The 1st Monday In October

What Makes The First Monday of October Important? The first Monday of October is the day that all of our business students, sales students, and C-Level executives start placing significant importance on starting to develop their professional and personal development goals for the coming year. Nobody else does this! This distinctive planning tactic will help…

Social Media 102
| |

Social Media 102

Turn Social Media Into Social SALES Media! Traditional marketing yields traditional results. Untraditional marketing yields untraditional results. Think about this for a minute. Century 21 used traditional methods for decades. But recently they’ve made a change. They went untraditional. They took their big advertising budget and transferred it to their social media campaign. Within twelve…